10351 Washington Ave
Sturtevant, WI 53177
(262) 681 - 2900
Mon-Thur:    8AM-8PM
Friday:           9AM-5PM
Saturday:      8AM-3PM

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OUR TEAM

Urban Trends Racine Salon Team


JoAnne Peterman, Owner/Stylist Level 4A

JoAnne Peterman - Urban Trends Racine Salon Owner

As owner of Urban Trends, I am here to make sure that everything about your visit is perfect. Your decision to visit us is a choice that we deeply appreciate. I constantly strive to deliver the best services and products available in Racine County. If there’s anything that Urban Trends can do to improve your visit, just let me know.


Amanda Peterman-Jensen, Level 4A Esthetician

Urban Trends Racine Salon Spa Specialist Amanda Peterman

  • Year began this profession:  2004 Receptioning, 2005 Nails & Esthetics
  • Urban Trends start date: 2004
  • What got you interested in the beauty business?:   I've struggled with bad skin growing up so being able to help others with their skin is very rewarding. My mom also played a big part!
  • What do you love MOST about your work?:  When people come into my treatment room stressed, I LOVE being able to make them leave feeling better, happier and stress-free!
  • I am "obessed" with:  Shoes, my niece Gabi, and sweets!!
  • My Service Philosophy is:  To make sure my service is 110%
  • My favorite product is/because: Blush. It really livens up the skin! I feel it make a huge difference in your appearance.
  • My hobbies/interests are: I enjoy running and playing volleyball. Halloween is my favorite holiday; I love haunted houses and scary movies.
  • My Goal in life is: to be happy & healthy!

CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Satin Smooth Waxing Specialist
  • Mirabella Bride Certified
  • Airbrush Makeup certification
  • CND Pro-Certified

Susan Caravella, Level 2 Stylist

Urban Trends Racine Salon Spa Specialist Susan Caravella

  • Year began this profession:  2010
  • Urban Trends start date: 2012
  • What got you interested in the beauty business: I've always enjoyed styling hair and receptioned at a salon in high school.
  • What do you love MOST about your work: Meeting new people.
  • I am "obsessed" with: Cutting hair and working on nails.
  • My Service Philosophy is: My job is to bring inner beauty and confidence out through enhancing the natural outer beauty. Everyone matters and it's my job to give everyone a quality filled pampering service.
  • My favorite product is/because: Guts Rootlift, because almost everyone benefits from it and it's an easy product to use.
  • My hobbies/interests are:  Working with the youth at my church, building relationships with people, working out, occasionally working at a barista (I LOVE coffee!), watching movies, enjoying the outdoors, and my family!
  • My Goal in life is: To be a loving and caring wife and mother - Just to enjoy life!!

 

CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Redken Color 2014
  • Mission Possible
  • Michael Cole Classes
  • Lake Geneva Show 2012
  • Mirabella Bride Certified
     

Kori Hassler, Level 4A Stylist

Urban Trends Racine Salon Spa Specialist Chia Hassier

  • Year began this profession: 1997
  • Urban Trends start date: February 2010
  • What got you interested in the beauty business: I've always loved playing with hair and making people feel beautiful!
  • What do you love MOST about your work: Being able to take care of my clients needs, and making them feel beautiful and special. I love teaching my clients to style their hair themselves so they can feel beautiful always.
  • I am "obessed" with: Gosh, there are too many things too say!! I am a big "dork." I love to read, family, movies, and fantasy. I LOVE hair! If we are talking our industry, I love Pureology, education, up styles, and braids!
  • My Service Philosophy is: I would like to make you feel as beautiful as you are! You are special and deserve a time to be treated that way.
  • My favorite product is/because: There are a few, but for all hair types it would have to be Pureology Color Fanatic because of its 21 benefits.
  • My hobbies/interests are: Reading, dancing, my daughters, traveling, and Disney!
  • My Goal in life is: to be happy & healthy!


CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Redken Specialist
  • Redken Master Specialist
  • RedkenCertified Haircolorist
  • Pureologist
  • PureArtist
     

Bailey Hubbard, Level 3 Stylist

Urban Trends Racine Salon Spa Specialist Bailey Hubbard

  • Year began this profession:  2009
  • Urban Trends start date: October 2009
  • What got you interested in the beauty business: I was always interested in doing peoples hair and make up, and it always came natural to me. 
  • What do you love MOST about your work: I can turn someones day completely around. I get to do what I love without even thinking about it. I LOVE making my guests feel good about themselves.
  • I am "obessed" with:  Color: I love changing someones color to give them a new overall look.
  • My Service Philosophy is:  Every time a guest sits in my chair, no matter how many times I have seen them, it should be special like their first visit.
  • My favorite product: Stay High. I love the volume it gives to people and it's light in the hair. It also has a good hold.
  • My hobbies/interests are: Shopping! New trends (clothes, hair, and makeup). Fashion.
  • My Goal in life is: To strive to be the best I can be and always follow my dreams!


CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Glam Rock Surface 2012                    
  • Micahel Cole Step up/Over the Top 2009 & 2010
  • Pureology Pureologist Certificcate of Excellence 2011
  • Redken Symposium Vegas 2-11 & 2013                            
  • Airbrush Makeup Certified 2014
     

Lisa Madsen, Level 3 Massage Therapist

Urban Trends Racine Salon Spa Specialist Lisa Madsen

  • Year began this profession:  2000
  • Urban Trends start date: March 2014 
  • What got you interested in the beauty business; Ever since I was a young girl, I have been fascinated with being healthy. Being a massage therapist ables me to help people with their overall health.
  • What do you love MOST about your work: Helping people!
  • I am "Obessed" with:  Health
  • My Service Philosophy is:  To make sure my clients expectations are reached every time they come in for a service. I care deeply for all my clients.
  • My favorite product is/because: Doterra Oil Balance: Balance is an oil that helps ground you. It's something I firmly believe we all need to do.
  • My hobbies/interests are:  I enjoy hiking and camping and going to the beach with my family. The more time outdoors the better! Bring on the Vitamin D and grounding!
  • Goal in Life: I want to constantly be learning from the good and bad things that happen in my life. I want to use those situations to better myself and help others.


CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Licensed Massage Therapist
  • Doterra Aroma Touch Therapy
  • Certified in Pre-Natal Massage
  • Masters in The Blood Type Diet
     

Mari Mason, Level 2 Stylist

Urban Trends Racine Salon Spa Specialist Mari Mason

  • Year began this profession:  2012
  • Urban Trends start date: 2012
  • What got you interested in the beauty business: It's my passion.
  • What do you love MOST about your work: The people I get to work with!
  • I am "Obessed" with: Creating new looks on people.
  • My Service Philosophy is: To give my clients the best experience every time, even if its not their first time with me.
  • My favorite product is/because: Any root lifter! Big hair is happy hair!!
  • My hobbies/interests are: Going to the gym, shopping, and taking my dog to the park.
  • My Goal in life is: To be the happiest I can be!

     

CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Cosmetologist
  • Mirabella Bride Certified
  • CND Pro-Certified
     

Kristen Hanson, Level 2 Stylist

Urban Trends Racine Salon Spa Specialist Kristen Hanson

  • Year began this profession:  2009
  • Urban Trends start date: 2012
  • What got you interested in the beauty business: Growing up I LOVED playing with hair, and I couldn't think of a better career that would allow me to do something I love, every day!
  • What do you love MOST about your work: Having the opportunity to make people look beautiful and feel confident.
  • I am "Obessed" with:  Creating Looks, styles & colors for my guests. "Do what you think looks best" is my favorite phrase!
  • My Service Philosophy is: To give every client I service a guaranteed memorable experience and their desired end result.
  • My favorite product is/because: Colour Fanatic, because it is 21 products in 1, and it makes for quicker and easier styling.
  • My hobbies/interests are:  Spending time with my friends and family. Going to the gym and being fit and healthy. Being outdoors when the weather is nice, and playing with my cat Ash. :)
  • My Goal in life is: To live a healthy, happy, and successful life surrounded by family!


CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Certified in Lox hair extensions
     

Jessica Rocco, Level 3 Stylist

Urban Trends Racine Salon Spa Specialist Jessica Rocco

  • Year began this profession:  2009
  • Urban Trends start date: September 2009
  • What got you interested in the beauty business: My stylist that I went to when I was in high school encouraged me.
  • What do you love MOST about your work: Helping people with their hair and making them feel good about themselves.
  • I am "Obessed" with:  Color & highlighting, and trying new ideas on my clients
  • My Service Philosophy is: helping my clients with anything they need and giving them the best services I can give them!
  • My favorite product is/because: It's extremely hard to choose just one, but I have to go with Color Fanatic, beacuse it does everything a person needs for thier hair. Without it I think we'd all be lost!!
  • My hobbies/interests are: Hanging out with freinds and family, having a good time and I usually see a new movie once a week. I LOVE movies!
  • My Goal in life is: To be the best I can be with a successful career and life. Also, to be healthy and happy!
     

CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Micahel Cole X2 2009
  • David Stanko 2010
  • Mission Possible 2013
  • Step up 2010
  • Debra Mchain 2011
  • New Trends 2014
  • Redken Symposium in Vegas 2011
  • Certfied Pureologist
  • Color correction 2009
  • Surface Glam Rock 2012
     

Danielle Stafford, Level 2 Stylist

Urban Trends Racine Salon Spa Specialist Danielle Stafford

  • Year began this profession:  2008
  • Urban Trends start date: 2010
  • What got you interested in the beauty business: My passion for helping people look and feel their best!
  • What do you love MOST about your work: I love getting to be part of my guests lives! I also love being able to share my passion for hair with all of my guests.
  • I am "obessed" with:  Education! I love learning new things and gaining new perspective on existing trends!
  • My Service Philosophy is: Communication is key! I believe that as long as there's communication between my guest and myself, then the end result is always wonderful!
  • My favorite product is/because: This is tough! It would be impossible to choose just one but the main ones I gravitate towards are color fanatic, pureology rootlift, and redken's velvet gelatine.
  • My hobbies/interests are:  Reading, board games and sewing.
  • My Goal in life is: to go on more adventures, be around good energy, worry less, connect with people, learn new things, and grow.


CERTIFICATIONS/ADVANCED EDUCATION/TRAINING:

  • Redken Master Specialist
  • Pureologist
  • Step Up
  • Surface Glam Rock
  • Redken Symposium 2013
  • Lox Hair Extensions
  • Mirabella Bride Certified
  • Airbrush Makeup certification
  • CND Certification
     

Katie Rue, Level 2 Stylist

Urban Trends Racine Salon Spa Stylist Katie Rue

  • Year began this profession: 2014
  • Urban Trends Start date: January 2015
  • What got you interested in the beauty busisness: I loved doing hair ever since I was young. I loved doing braids on my cabbage patch dolls. So I have always had a natural interest which grew into a passion!
  • What do you love MOST about your work: I love the transformation that a new color or cut can do, and what a difference it can make in how someone feels.
  • I am "obsessed " with:  Coloring hair and being creative,
  • My Service Philosophy is: I believe an awesome service starts with the consultation and figuring out what my guests wants and needs whether its subtle, or high fashion, then getting it to exactly what my guest and I discussed so they leave happy and excited about thier beautiful new look.
  • My favorite product is/because: Stay High, because it gives awesome volume without the waxy feeling.
  • My hobbies/interests are: Doing hair! Shopping, watching makeup and hair tutorials and going to Brewers games.
  • My Goal in life is: To be successful in this profession and in life, and to be happy and make others happy!

 

CERTIFICATIONS/ADVANCED EDUCATION TRAINING

  • CND Certification
  • Certified Redken Specailist

Kayla Rognsvoog Massage Therapist Level 1 (coming soon)

  • Year began this profession: 
  • Urban Trends start date: 
  • What got you interested in the beauty business: 
  • What do you love MOST about your work:
  • I am "obsessed " with: 
  • My Service Philosophy is: 
  • My favorite product is/because: e.
  • My hobbies/interests are: 
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